I was invited to attend the Alila VIP and Media Launch. Here are my thoughts after attending this stunning event.
Alila Professional Makeup hosted it’s public store launch at House of An Image Emporium in Greenstone Shopping Centre, Johannesburg, earlier this month. The exclusive media and VIP launch took place on the evening of the 4th February, where local media and celebs were invited to experience the daringly in your face brand in a unique, fun setting. I was excited to be one of the guests, so I called my girlfriend Sam, we dressed up and were on our way to see what Alila had to offer.
Alila is a professional makeup brand that has launched in SA, offering South African women the opportunity to enhance their features using a proudly local brand of cosmetics and makeup. Alila’s focus is aimed at the professional market, working with training institutions, makeup artists, beauty salons and the like, as well as the retail market, and has taken to the streets on a mission to prove their core belief – that every face is a potential masterpiece.
As a VIP guest, we were submerged into a world of colour, candy, pamper stations and spoils. In addition to this, Alila threw Pravda Vodka into the mix to add a little extra kick to this dazzling event. The ladies that attended the launch got to enjoy product discounts of 30% as well as free brow services, waxes or tints with their purchases needless to say, the store was abuzz with excitements and shrills of joy!
Beauty guru and Alila Founder, Tamsin van der Spuy (Pictured above), saw to it that there were years of research and development behind the product formulations in order to ensure that they were hypoallergenic (won’t clog up your pores), and remained free from any harmful substances that could damage your precious skin. The range has also been developed with the South African woman in mind; the products are high in pigment, ensuring that the colour will work well on all skin tones from light to dark.
The covetable range embraces a fearless and bold use of colour. It’s packaging is vibrant and the team is confident there is a palette to suit every fashionista’s needs. Alila is also perfectly priced for every pocket, whether you are a Makeup Artist starting to build your professional artillery of tools and musthaves, or an everyday lady wanting to look her best. The range can be easily purchased online or in store.
House of An Image Emporium is indeed a place that you have to visit. The store stocks amazing brands such as BattleHouse Makeup brushes, LVX Nail polish, Fake Bake, the worlds number 1 premium self-tanning brand and Alila ofcourse. I look forward to trying out these new must-have brands.
The launch was a wonderful success and I can truly say that I was impressed by all the effort that went into this launch. I cannot wait to see what Alila has in-store in the near future. I wish Alila all of the best and many more years of success. With that being said I want to congratulate the store owner Nerike Engelbrecht on such an amazing launch. Nerike, you are indeed an inspiration to many ambitious young women out there.
Be sure to check out Alila Proffessional Makeup on all your favourite Social Media Platforms
- Facebook: www.facebook.com/AlilaProMakeup
- Twitter: @AlilaPromakeup
- Instagram: @AlilaProMakeup
- Website: www.alila.co.za